Category: UIC.edu redesign

UIC.edu and the New Brand Guidelines

Speakers

Phil Weiler, Senior Executive Director of Marketing and Brand Management

Kim Charles, Director of Digital Communications

Description

An introduction to the refreshed UIC Brand Guidelines and a preview of how they will be implemented into the new UIC.edu which is expected to launch summer 2015.

Session Recording


Redesigning UIC.edu

UICedu

UIC is currently engaged in a project to design and launch a new UIC.edu website in July of this year. To accomplish this, we have partnered with Pixo, a technology company specializing in websites and web systems for a range of organizations including higher education. The project is lead by the UIC Web Steering committee, co-chaired by Cynthia Herrera Lindstrom, Chief Information Officer and Executive Director of ACCC, and Michael Redding, Executive Associate Chancellor of Public and Government Affairs, and including representatives from units across campus.

The goals for a new UIC.edu are to clearly and compellingly communicate our academic excellence, transformative research, dedication to social good, commitment to diversity and a global perspective, and innovation in our local Chicago community, and to do so in a manner that incorporates the new UIC Brand guidelines and updates the technology used to manage the site.

This effort is one part of an overall plan to create a UIC Web ecosystem that would address needs for central services, continuous support and smart enhancements for websites across campus.